Pizza Industry: An Ultimate Guide to a $160 Billion Market

by Aaron Allen
Restaurant Consultant, Speaker & Industry Analyst
Aaron Allen & Associates

The $160 billion-plus global pizza industry is not for the faint of heart. Major chains account for roughly a third of the industry globally (and more than 50% in mature markets like the U.S.), and costs – including labor, rent, and commodities – will likely continue to rise. However, success stories are still possible in pizza as operators find ways to continuously innovate with technology.

In many ways, this foodservice segment may serve as a precursor for other QSR categories, where the larger players continue to gain share but smaller players embracing new technologies to level the playing field.

Here’s everything you need to know about the pizza industry.

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